Digital Marketing Manager

Digital Marketing Manager 

Homeworking with travelas required 

Salary is circa £48k 

Shape the Future of Digital Marketing for Over-55s Developments

Anchor is looking for a dynamic Digital Marketing Manager to lead innovative digital marketing strategies for our over-55s new developments. Working closely with the Sales & Marketing Director, you’ll drive sales, boost brand visibility, and engage our audience through a new website, SEO, CRM insights, digital campaigns, and external property portals.

Key Responsibilities include:

• Develop and execute multi-channel digital marketing strategies, including SEO, SEM, PPC, email, and social media.
• Manage the new developments’ website, ensuring optimal performance, user experience, and SEO excellence.
• Oversee CRM systems (Salesforce), leveraging insights to enhance lead generation and customer engagement.
• Optimize property listings on external portals (e.g., Rightmove, Zoopla) to maximize visibility and results.
• Lead digital campaigns, monitor KPIs, and provide performance reports to inform strategic decisions.
• Ensure compliance with GDPR and other regulatory standards across all activities.

What We’re Looking For:

• Proven expertise in digital marketing, including SEO, SEM, PPC, and CRM systems.
• Experience managing external property portals like Rightmove and Zoopla.
• Technical proficiency with tools such as Google Analytics, Salesforce, and CMS platforms.
• Strong analytical skills to interpret data and deliver actionable insights.
• Excellent communication and the ability to influence stakeholders and external partners.
• Degree or equivalent, with ongoing professional development; certifications in SEO or CRM desirable.

Why Join Anchor?

Make an impact by driving digital innovation for a meaningful cause.

Grow with us in a supportive, forward-thinking team environment.

Competitive benefits and the chance to shape our digital future.

We will be reviewing applications as they come in and will close the advert once we've received enough. If you're interested, early applications are encouraged!

No Agencies please

Anchor – a great place to work

Anchor is England’s largest not-for-profit providers of care and housing for older people. Our heartfelt ambition is to transform housing and care so everyone can have a home where they love living in later life.

We’re not-for-profit which means every penny we make or save is invested in the people who live with us, the places they live and the people who work here. That means a better standard of care and customer service, better wages, more investment in training and development and improved facilities.

A rewarding environment

From health and happiness to finance and your career, we’ll give you all the support you need.

Health & happiness

• Gym, fitness and wellbeing discounts
• Mental health support
• Flexible working options
• Access to online GP appointments

Finance

• Pension plan – contribute between 4% and 8% and we’ll match it or better
• Quick and easy pension transfer service
• Savings and financial advice, loans, free life assurance
• Discounts on shopping, holidays, phones, technology and more

Career

• Ongoing personal and professional development programme
• Leadership Pathways online learning resources
• Career progression and promotion opportunities

To see our full range of benefits, check out our dedicated being well website Please follow the link or copy and paste https://anchorbeingwell.co.uk/ into your browser 

Celebrating diversity, celebrating you

Anchor is proud to be an equal opportunity employer. We aim to celebrate diversity and inclusion in all that we do, as we know that the more diverse our colleagues are, the better care and support we can give to our residents and each other.  

We are proud to have an LGBT+ group for our residents, and also Disability, LGBT+ and race and ethnicity colleague networks. These work to celebrate diversity, address concerns, review policy and practice and empower their members.  We also have an Inclusive Ambassador network to allow all colleagues to be part of promoting diversity and to be an ally to others.

We are a Gold Standard Inclusive Employer, a Stonewall Diversity Champion, Menopause Friendly and a signatory to the Care Leaver Covenant, HouseProud Pledge and Age Friendly Employer Pledge schemes.