Recruitment Marketing Manager

Salary: Up to £44,000 per annum
Location: Home-based with regular travel to Bradford or London
Contract: 12-month fixed-term contract
Hours: Full-time, 37.5 hours per week

Help us attract the people who make a difference

We're looking for a creative Recruitment Marketing Manager to develop campaigns that attract great talent and strengthen Anchor's employer brand.

You'll combine recruitment marketing, brand marketing and digital marketing expertise to reach the right candidates and position Anchor as an employer of choice.

What you'll be doing

• Deliver multi-channel recruitment marketing and talent attraction campaigns across digital, social media and job boards.
• Develop our employer brand and employee value proposition (EVP) through engaging content and campaigns.
• Manage digital advertising, paid and organic social media, audience targeting and recruitment advertising.
• Use marketing analytics and candidate insight to optimise performance and demonstrate ROI.
• Work with Resourcing, Marketing, hiring managers and agencies to develop effective attraction strategies.

About you

You'll bring:

• Experience delivering digital marketing or multi-channel marketing campaigns.
• Knowledge of brand marketing, social media marketing, digital advertising and content marketing.
• Experience developing engaging brand messaging and content.
• Confidence using data and analytics to improve campaign performance.
• Strong stakeholder, project, budget and agency management skills.
• Experience in recruitment marketing, employer branding or talent marketing would be an advantage, but isn't essential. We also welcome experienced marketing professionals with transferable skills.

Why Anchor?

You'll have the opportunity to bring new ideas, deliver creative campaigns and help shape how we attract future colleagues.

Our colleagues make a difference to the lives of older people every day. You'll help us find the people who make that possible.

Apply today. We may close this vacancy early if we receive a high volume of suitable applications.

Important information

Proof of the right to work in the UK will be required from the successful candidate in accordance with UK Home Office requirements before any offer of employment can be confirmed.

Where permission to work in the UK is required, applicants will need to hold and maintain the appropriate immigration status or visa for the duration of their employment.

This role may be offered to existing Anchor colleagues as either a secondment or fixed-term contract, depending on individual circumstances. External candidates will be offered the role on a fixed-term contract basis.

We may close this vacancy early if we receive a high volume of suitable applications, so we encourage you to apply as soon as possible.

Why Join Anchor?

At Anchor, we're united by a shared purpose: helping people create a home where they love living in later life. As England's largest not-for-profit provider of housing and care for older people, every pound we make or save is reinvested into our residents, services, and colleagues.

Our values of being Accountable, Respectful, Courageous and Honest shape everything we do. They guide how we work together, support our residents and customers, and create an environment where everyone can thrive.

We're committed to helping our colleagues succeed both professionally and personally. Through our dedicated Being Well programme, you'll have access to a wide range of wellbeing, financial and lifestyle benefits designed to support you at every stage of your career and life.

What you can expect from us

• Health and wellbeing support, including free eye tests and flu jabs, access to a digital gym, virtual physiotherapy, a clinical advice line, and digital GP services, giving you practical support for your physical, mental and emotional wellbeing.
• Generous pension scheme, where you contribute between 4% and 8% and Anchor matches or exceeds your contribution, with employer contributions of up to 10%, plus a pension transfer service, retirement planning support and free life cover.
• The opportunity to buy or sell up to one week of annual leave each year, giving you greater flexibility to balance work and personal commitments.
• A free Blue Light Card giving you access to Shopping, travel, technology and lifestyle discounts.
• Electric car scheme, offering eligible colleagues access to a brand-new electric or plug-in hybrid vehicle through salary sacrifice, with insurance, servicing, maintenance and breakdown cover included. Subject to eligibility criteria.
• Ongoing learning and development, Leadership Pathways resources and opportunities to progress your career.

Celebrating diversity, celebrating you

Anchor is proud to be an equal opportunity employer. We aim to celebrate diversity and inclusion in all that we do, as we know that the more diverse our colleagues are, the better care and support we can give to our residents and each other.  

We are proud to have an inclusion group for our residents, as well as colleague networks for disability, LGBTQ+, race and ethnicity, and unpaid carers. These work to celebrate diversity, address concerns, review policy and practice and empower their members.  We also have an Inclusive Ambassador network to allow all colleagues to be part of promoting diversity and to be an ally to others.

We are a Gold Standard Inclusive Employer, a Stonewall Diversity Champion, signatory to the Care Leaver Covenant, LGBTQ+ Housing Pledge Pioneers and members of the Age Friendly Employer Pledge.